New EMEA leader for Quiksilver brand
14/01/2019
Mr Latterade has been at the head of the brand’s outerwear division for the last seven years. He will now take on responsibility for product, sales and marketing in the EMEA zone in this newly created position.
Quiksilver is the flagship brand of Boardriders, which was itself previously known as Quiksilver Inc. It changed its name in March 2017 after emerging from bankruptcy.
In April 2018, Boardriders acquired Australian surf brand Billabong, Quiksilver’s long-time rival. It is in the process of integrating Billabong into its overall structure.
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