Tommy Hilfiger rewards African start-ups
18/01/2022
More than 430 start-ups and small companies from 22 countries submitted their ideas in January 2021 for the competition.
The six finalists pitched their concepts to a prestigious panel, including Tommy Hilfiger, and the winners will share a prize fund and receive a year-long mentorship with experts from Tommy Hilfiger and from graduate business school INSEAD.
Shoe company UZURI K&Y was awarded €100,000. Kevine Kagirimpundu, CEO of UZURI K&Y, said: “This opportunity has provided mentorship, strategic guidance and given us a platform to share our dream of bringing sustainable footwear options from Africa to the global market. We are dedicated to drive real impact and inspire the youth of today to craft a cleaner future.”
Lalaland, a Netherlands-based platform that uses artificial intelligence to generate customised synthetic models of different ethnicities, was also awarded €100,000.
Clothes to Good, a South African-based social enterprise that creates micro-business opportunities and jobs for people with disabilities through textile recycling, was awarded €15,000.
Applications for the fourth instalment of the Tommy Hilfiger Fashion Frontier Challenge will open in March.
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