‘Archival lens’ applied to Hilfiger sports colle - sportstextiles: Lea SportsTextiles

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‘Archival lens’ applied to Hilfiger sports collection

08/04/2024
‘Archival lens’ applied to Hilfiger sports collection
US brand Tommy Hilfiger has released a “contemporary reinterpretation” of the International Games capsule that celebrated the Olympics in Atlanta in 1996.

The campaign stars NFL wide receiver Stefon Diggs, college basketball guard Deja Kelly, Japanese skateboarder Aori Nishimura and Formula 1 driver Mick Schumacher.

The 41-piece collection of “modernised classics” includes track-inspired styles including colour-blocked shorts, warm-up jackets and running singlets.

Tommy Hilfiger said: “The sporting calendar sets the cultural pulse for the year – and 2024’s shaping up to be amazing. We’re building on our legacy of working with pioneers in sport and reimagining timeless American icons through an archival lens.”
 

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