Tommy Hilfiger takes Circulose to new heights
A “modern prep” tie-up between US casualwear brand Tommy Hilfiger and Toronto-born musician Shawn Mendes notably features three archived-inspired pullover styles, the cotton-blended fleece fabrics for which notably contain majority (58%) Circulose viscose fibres, the rest being recycled cotton.
Circulose is a dissolving cellulose pulp, produced from 100% cotton-rich textile waste and supplied in sheet form by Swedish manufacturer Renewcell, which last month celebrated a 350% year on year increase in annual net sales during 2022. For the Classics Reborn collection, which Mr Mendes co-created alongside eponymous designer Mr Hilfiger, Circulose was blended with wood pulp to make new viscose fibres.
Several articles in the range have been dyed using Biella-based chemical company Officina39’s Recycrom pigments, made from coloured cotton or cellulosic textile and clothing waste scraps that is ground into a powder.
The singer-songwriter described the collection, which also includes jeanswear, 100% organic cotton twill trousers, a number of t-shirt and top styles, plus more, as offering “amazing, high-quality, sustainable versions of [the brand’s] most classic clothing items”. He told fashion magazine Vogue that his own favourite detail had to be the “very, very cool and surreal” inclusion of his initials inside the Tommy Hilfiger flag, a well-known brand code.
A crew-neck sweater from the Classics Reborn collection. Credit: Tommy Hilfiger.
