China’s Neiwai opens first overseas store in Sin - sportstextiles: Lea SportsTextiles

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China’s Neiwai opens first overseas store in Singapore

26/07/2023

Chinese activewear and lingerie label Neiwai, meaning “inside and outside”, has opened the doors to its first overseas location inside Singapore’s Raffles City shopping mall.

Founded in 2012, the premium-priced brand, known for its body-positive ethos, had previously explored plans to establish physical retail stores in both San Francisco (in 2019) and New York City (2016), according to reports, although neither came to fruition. It opened its first brick-and-mortar store in Shanghai in 2017 and launched an international website in 2020.

Dao Insights estimates that Neiwai currently has 140 boutiques in 40 different Chinese cities.


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