Brands take up new PrimaLoft insulation options
Filler material developer PrimaLoft has expanded its synthetic down alternative portfolio with two new high-performance insulations, ThermoPlume+ and Rise Loose Fill.
Among the first to use the new materials in finished garments are brands including adidas TERREX, Rab and Nike. Their collections for autumn-winter 2024-2025 include products with the new insulation products.
“Performance brands appreciate the products’ durability, packability and top thermal performance, even in wet conditions,” said PrimaLoft senior vice-president for product strategy, Tara Maurer-Mackey. “Partners are drawn to our synthetic down alternatives by the down-like hand feel, luxurious puffiness, sustainability and animal welfare considerations. Across categories, brands value the design flexibility and ease of manufacturing our loose fill options provide.”
Image: adidas Terrex.
