Nike boosts energy return for everyone
15/04/2024
The Air unit is combined with ZoomX and ReactX foam, a new cushioning system that it claims creates more energy return for everyday runners.
The line up signals a “multi-year innovation cycle brought to life by the power of digital capabilities and cutting-edge technology”.
John Hoke, Nike’s chief innovation officer, said: “This summer, the difference maker is the massive energy return that Nike Air delivers to athletes. Taking what we learned from our super-shoe technology, we’re introducing new Nike Air Zoom shapes and sensations across all sports.”
Nike also revealed A.I.R. — Athlete Imagined Revolution, a co-creation project between elite athletes and Nike designers.
Mr Hoke added: “We’re obsessing new technologies like AI engines and rapid prototyping to continue exploring the unlimited possibilities.”
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