Samaritaine welcomes And Wander’s Hiking Club

05/07/2024
Samaritaine welcomes And Wander’s Hiking Club
The Parisian department store, owned by luxury conglomerate LVMH, is tapping the growing outdoor trend in high fashion with the arrival of Japanese brand And Wander in its rue de Rivoli-facing building.

And Wander’s founders, Keita Ikeuchi et Mihoko Mori met when working for Japanese fashion designer Issey Miyake. Drawing on their experience as hikers, they launched And Wander in 2011 with products that encapsulate their vision of innovative, functional and contemporary design.

The garments are made from performance materials such as Pertex, Primaloft and Gore-Tex, and are engineered to offer layering options to address changing climate conditions. To encourage their customers to make the most of their gear, And Wander has created a Hiking Club that organises hiking outings. First made available in Japan and Wales, they are now offered in the heart of Paris.

Image courtesy of And Wander