Dim lines up sports range

01/10/2024

Tapping post-Olympics dynamics in France, underwear, hosiery and sock brand Dim is launching a new activewear line under the Dim Move label. The collection of sports basics for men and women is designed to cater to low and high impact activities. Key fabrics in the collection include seamless knits, water-resistant microfibre synthetics, a thermoregulating knit, a mesh, a sculpting knit and an Ecovero viscose knit.

Dim Brands International’s revenues in 2023 were €500 million, with Dim representing half of the group’s sales. The brand leads in the French mass retail segment in hosiery, with a market share of 23.9%, and in men’s underwear (16.4%). The group employs 3000 people.

Image courtesy of Dim

Dim lines up sports range - sportstextiles: Lea

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Dim lines up sports range

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