New name for eVent’s biobased laminates
14/02/2025
The company said that when it first introduced these plant-based membranes, in 2016, the market may have not been quite ready for this transition. The use of the term ‘bio’ itself has been used to describe different types of materials that it believes may cause confusion.
“We’ve noticed the term ‘bio’ showing up in a lot of marketing materials across consumer markets, and we felt its meaning had become diluted. Recognising that this dilution could cause confusion for both brands and consumers, we opted to update our product names to create further differentiation. The new names, stormST and windstormST, are a more natural fit for our product architecture and better highlight the laminates’ weather protecting performance,” commented eVent Fabrics president Chad Kelly.
Image courtesy of eVent Fabrics
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