J.Crew teams up with US Ski and Snowboard - sportstextiles: Lea SportsTextiles

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J.Crew teams up with US Ski and Snowboard

21/03/2025
J.Crew teams up with US Ski and Snowboard
US lifestyle fashion brand J.Crew has announced the signing of a three-year partnership with U.S. Ski & Snowboard to provide official après-ski apparel for the ten national teams the organisation oversees. These include athletes in alpine, cross country, freeskiing, snowboarding, Para alpine and Para snowboarding who will be competing in next year’s Winter Olympics in Milan and Cortina d’Ampezzo, Italy.

“J.Crew has a long-standing connection to alpine culture, and we are thrilled to build on that legacy through our partnership with U.S. Ski & Snowboard,” commented Libby Wadle, CEO of J.Crew Group.

J.Crew said it would draw on vintage ski logos and archival Olympic patches to design winter collections featuring sweaters, loungewear and cold-weather accessories for women, men and kids.

The new partnership will launch next week at the Stifel Sun Valley Finals in Sun Valley, Idaho.

Pictured left to right: Libby Wadle, CEO of J.Crew Group; Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard; and Kevin Ulrich, J.Crew Group chairman of the board. Courtesy of J.Crew.

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