FlowFit features citrus-derived fibre
Sustainable activewear brand FlowFit, based in London, is introducing a new product made from citrus by-products.
“We believe sustainability and style should go hand in hand,” said FlowFit founder Paula Dale, a fashion industry executive who founded the eco-minded activewear brand last year. “Our Bio Tees showcase the power of innovation—transforming citrus waste into something beautiful, wearable, and beneficial for the planet.”
The Bio Tee is made from a jersey fabric blending 20% orange viscose with 80% Ecovero viscose, a Lenzing fibre, and is sold £45.00. The brand’s dedication to sustainability extends to its choice of packaging, which is made from 100% compostable sugarcane.
The orange fibre is made from “leftover orange peels from the juicing industry—what would normally be discarded becomes something beautiful. These citrus by-products are dried, ground, and transformed into a soft, silky fibre through a low-impact chemical process that uses significantly less water and energy than conventional methods. The result is orange viscose: breathable, naturally biodegradable, and rich in circular innovation. Paired with Ecovero, a certified sustainable viscose derived from responsibly managed wood sources, this fabric offers a luxurious drape and a conscious footprint. It's a blend where waste becomes wear, and style meets sustainability—naturally,” Ms Dale tells Sportstextiles. “The fibre was developed by our partner mill called Modelmalhas, based in Barcelos, Portugal.”
Photo courtesy of FlowFit Activewear
