Puma reaches recycled or certified materials goal
Sports company Puma has achieved its goal of making nine out of 10 products from recycled or certified materials in 2024 and made further progress in its focus areas circularity, climate and human rights, the company said as part of its latest sustainability report.
Since setting the goal in 2021, Puma has increased the use of recycled and certified materials, which emit fewer greenhouse gases. In 2024, Puma used 13% recycled cotton and about 75% recycled polyester fabric in its products.
Chief product officer Maria Valdes said: “Reaching our goal of 9 out of 10 products one year ahead of schedule is a testament to the great teamwork of everybody involved at Puma and our manufacturing partners."
While recycled polyester is usually manufactured from plastic bottles, Puma’s textile-to-textile recycling project Re:Fibre, which uses industrial and post-consumer waste as the main source of raw materials means that in 2024, 14% of polyester in clothing came from Re:Fibre.
In Climate, Puma continued to work with its core suppliers to reduce greenhouse gas emissions in the supply chain. As a result, emissions of purchased goods and services decreased by 17% between 2017 and 2024. In 2024, Puma lowered emissions from its own operations by 86% compared to 2017, by powering all offices, stores and warehouses with renewable electricity, (including the purchase of Renewable Energy Certificates, by increasing the number of electric vehicles in its global car fleet and by opening two large-scale solar PV plants at its headquarters and a major distribution centre in Germany).
Overall, Puma aims for a 90% absolute reduction of greenhouse gases in its own operations and a 33% absolute reduction in supply chain emissions by 2030 compared to 2017, to achieve what scientists say is necessary to limit global temperature rises to 1.5 degrees Celsius compared to pre-industrial levels.
