New sales manager for Rossignol Group - sportstextiles: Lea SportsTextiles

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New sales manager for Rossignol Group

08/05/2025
New sales manager for Rossignol Group
French mountain sports brand Rossignol has announced the appointment of Adam Ketcheson as Chief Commercial Officer. The sports industry veteran began his career at Salomon Canada, later joining The North Face as head of the brand, followed by VP of Brand Marketing and DTC at Arc’teryx. His latest position was as sales manager for outdoor retailer MEC, in Canada.

At Rossignol, he will be in charge of both wholesale and direct-to-consumer channels, and is tasked with accelerating the group’s global deployment as well as contributing to its multi-season, multi-sport diversification strategy. He will be replacing François Goulet, who is retiring at the end of the summer after 30 years at Rossignol, the group stated.

“Having worked across both wholesale and direct-to-consumer businesses throughout my career, I look forward to leading the talented brand teams around the world to unlock new growth opportunities in the dynamic mountain sports and lifestyle market, while ensuring a cohesive strategy across our B2B and DTC touchpoints,” commented Mr Ketcheson. He will be based at Rossignol’s global headquarters in France and takes on his new position on June 2nd, 2025.

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Winter sports industry joins Race to Zero 01/05/2025
Rossignol makes urban outdoor move 18/12/2024
Rossignol continues diversification with first trail shoe 04/09/2024
Rossignol hire tasked with catapulting clothing and shoe sales 15/06/2023
Rossignol Group sells Raidlight and Vertical Brands back to founder 28/08/2020
Rossignol has big plans for Paris 26/10/2018
Rossignol eyes “unique opportunity” in China 07/06/2018

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