Rossignol has big plans for Paris

26/10/2018
French ski brand Rossignol has opened its first flagship store in Paris. It is located on the Boulevard des Capucines in the second arrondissement of the French capital. 

The store will carry the brand’s lines of skiwear and urban wear, including clothing, footwear and accessories. It will also stock what it called a “premium selection” of winter sports products. 

Rossignol is already planning its second store in the city. Another location in the fifth arrondissement will be opened in mid-November.

The company was inspired to establish these locations after the success of a pop-up Parisian store that it set up last winter. 

“The Parisian Flagship represents a significant advancement of Rossignol’s expansion strategy and an extraordinary opportunity to reinforce our presence in the urban ready-to-wear arena,” said Alessandro Locatelli, Rossignol brand president.