Rossignol hire tasked with catapulting clothing and shoe sales

15/06/2023
Rossignol hire tasked with catapulting clothing and shoe sales
Mountain sports equipment brand Rossignol has appointed Liz Wilson as general manager of the group’s softgoods division, which has a remit of doubling clothing and footwear sales by 2026.

She will be based in the group’s Milan, Italy, offices where she will oversee the management of teams based in Italy, France and China.

She previously held roles at Nike and the North Face, and was most recently senior vice-president of global product creation for Outdoor Research, where she helped to double business over four years.

Last December, Rossignol announced an ambitious growth plan that included exceeding €500 million in sales by 2026 – from a record €400 million in 2022 - and doubling clothing and footwear sales to €150 million.