Rossignol eyes “unique opportunity” in China
07/06/2018
The group was founded and is based in the US but has extensive experience in the Chinese market. During that time, it was helped to develop a range of foreign companies in the country.
It will now use its expertise to do the same for Rossignol, which said it hoped to become “the reference for winter sports” in China’s fast-growing market.
Bruno Cercley, president and CEO of Rossignol said: "We are delighted to count on the expertise and experience of IDG Capital. Together, we have a unique opportunity to serve a new wave of winter sports enthusiasts in China. We are particularly committed to contributing to the growth of the outdoor sports market in the region, and to taking a decisive part in it.”
He added that government-led initiatives to promote winter sports participation and growing consumer demand ahead of the 2022 Olympic Winter Games in Beijing means conditions in the Chinese market are “very favourable” for Rossignol.
Altor Equity Partners, which has been a shareholder in Rossignol since 2013, retains a majority stake in the group.
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