Natural connection for running shoe

30/05/2025
Natural connection for running shoe
Ahead of Stockholm’s marathon tomorrow, Craft and Houdini Sportswear, two Swedish brands, have teamed up to create a limited-edition running shoe. Craft’s performance road running shoe, the Kype Pro, is now available in a range of ‘natural’ sand tones.

Key materials used include a mesh fabric upper made from 50% recycled polyester, a high rebound foam made from Pebax, a biopolymer derived from castor oil, and a carbon fibre plate. 

The two partners have organised a series of events around the launch, including a pop-up space in Houdini’s store in Stockholm dedicated to the collaboration and a pre-marathon community run. 

Image courtesy of Craft x Houdini Sportswear