Woolmark backing brings Colourizd to a new market
25/06/2025
Traditional dyeing requires a variety of chemicals, all washed in with between 60 and 120 litres of water per kilogram of yarn. The Colourizd method uses a pigment and binder injected into a yarn fibre bundle.
QuantumColour uses 0.5L of water per kilogram of yarn, eliminates the need for bleaching, pre-treatment and wastewater discharge as only the wetting agent and pigment binder system are required.
Woolmark general manager for processing innovation Julie Davies said: “After extensive testing on Merino wool and wool blends, we realized the team at Colourizd is on to something truly revolutionary for the wool industry.
“The QuantumColour process provides durable solutions, creating faded to saturated tonal depths of colour for wool and wool blends. And since it uses very little water, suppliers can choose to colour wool and wool blend yarns without the need for wastewater processing infrastructure.”
Colourizd CEO Jennifer Thompson said: “Our current clients include Kontoor Brands (Wrangler and Lee), Cone Denim, and GANT, and working with Woolmark will allow us to reach an entirely new market.”
The two companies will introduce the development during womenswear show Pitti Immagine Filati, on July 1-3, in Florence, Italy.
Woolmark works alongside Australia’s 60,000 woolgrowers to research, develop and market Australian wool.
Share this story:
