Puma shoots for basketball growth with senior appointment
Puma has appointed Archie McEachern as the vice-president of its basketball business unit.
He will be based in Boston and report to chief product officer Maria Valdes.
He has previously held leadership roles in merchandising, product creation and sales at Nike and VF and was CEO of basketball innovation start-up 360 Hoops.
Since returning to the sport in 2018, PUMA has launched the MB series of signature shoes and the All-Pro, which features foam technology Nitro. The company has signed several high-profile brand ambassadors including NBA and WNBA stars LaMelo Ball, Tyrese Haliburton and Breanna Stewart.
Ms Valdes said: “Basketball has always been a part of Puma’s DNA, and as the game continues to grow globally, we’re confident that Archie will help elevate our legacy and expand our impact on and off the court.”
