Messe Frankfurt launches Milan textile show
At the opening of Techtextil and Texprocess yesterday, fair organiser Messe Frankfurt announced the launch of a new textile trade event, Value Milan. The dates of the first edition of the event, which will be held twice yearly in February and July, are February 3 to 5, 2027. This, it said, aligns with the Milanese fashion calendar. If may thus be held at dates similar to those of Milano Unica, which also has a clearly upscale positioning. The Milano Rho-based has not released its dates for 2027, nor has Première Vision Paris.
As opposed to its usual large-scale formats, Messe Frankfurt promises a new “boutique-format concept” targeting upscale and luxury suppliers and brands. It has chosen The Mall, a former industrial space near Porta Nuova, as the location for the first edition.
“Our aim is to establish in Milan a distinctive high-end sourcing hub, capable of engaging in dialogue with existing industry players through a clear identity and a profile of excellence,” declared Donald Wich, CEO of Messe Frankfurt Italia.
