Mills should adopt fabric-level DPP info, say partners
Digital sourcing platform World Collective, Denim Deal and Green Story have launched a Digital Product Passport (DPP) pilot, using three denim fabrics from Indian mill Bhaskar Savitt Industries.
By embedding DPP data at the fabric level, suppliers can structure their information once and make it accessible to every brand they work with – eliminating the repetitive, inefficient practice of sharing the same data individually with each partner, said the partners.
The fabrics include an interactive DPP widget on the product page, providing access to fabric composition, sustainability metrics and supplier information.
Jeanine Ballone, CEO of World Collective, said: "The bottleneck in supply chain transparency has never been data availability, it's standardisation and scalable distribution. Currently, suppliers are asked to share the same information separately by dozens of brands. Our pilot shows that when suppliers invest in structuring their data once, in a standardised format, that information becomes infinitely more valuable. It's not just efficient; it's a competitive advantage.”
While DPP regulations remain under development at the EU and beyond, the partners said standardised textile product data will soon be a market requirement.
Nicolas Prophte, founder of the Denim Deal, said: “Suppliers have spent years proving their sustainability story to every brand separately. This pilot ends that.
“Structure the data once at the fabric level, and it travels with the material – into every garment, every claim, every conversation about recycled content. That's the infrastructure Denim Deal's members need to get one billion jeans past the finish line.”
Akhil Sivanandan, CEO, Green Story, added: “DPPs will only scale if we stop treating every finished product as a new data-collection exercise. The real opportunity is to create reusable data building blocks across the supply chain.”
The partners will demonstrate the findings at Texhibition Istanbul in September.
They are also in discussion with additional textile producers to expand the pilot.
