Old Navy steps into activewear
Gap Inc owned lifestyle brand Old Navy is launching a full-fledged sports range. Market research company Circana ranks the retailer n°5 in the United States’ activewear market, making it a logical new step, the company said.
The collection is designed to transition from the gym to the streets, offering comfort, versatility, performance and value. Old Navy Sport will be sold online and in store but will also be featured in shop-in-shop environments in 42 select stores.
“We’re bringing together trend-forward design, performance-driven details, and the value our customers expect from Old Navy to create a destination that makes it easy to move with confidence, wherever life takes you,” commented Jessica Shynn, head of merchandising for Old Navy Sport.
Photo courtesy of Old Navy
