adidas originals spawns first activewear line
Up till now mostly a lifestyle collection, adidas Originals is moving into the gym with the launch of a new Originals Sport label for women. The sportswear giant identified an evolution in the market as “personal style becomes just as important inside the gym as it is outside it”. This has inspired it to transpose adidas Originals’ DNA, and notably the Superstar tracksuit aesthetics, to true activewear.
“Originals Sport brings together the style heritage of adidas Originals with the performance expertise adidas is known for, allowing women to train without compromising between performance and self-expression,” commented Lisann Costello, VP product design partnerships and sports marketing at adidas.
The brand’s signature three stripes, present throughout collection, which also features functional fabrics. Leggings, along with brassieres, are powered by Lycra Adaptiv, and tank tops make use of the brand’s own ClimaCool. Pieces designed for layering and a onesie top off the range.
The new collection was launched this week and is priced between €40 and €80.
Photo courtesy of adidas
