Nike sets a date for marathon record attempt
12/04/2017
This is the ultimate goal of Nike’s Breaking2 project, which involves leading athletes and has seen the company develop a “complete product system”, including footwear, apparel and socks. In March, it released details of the first products designed to help it conquer this long-sought after target. They included the Nike Zoom Vaporfly Elite shoe.
The attempt will take place at the Autodromo Nazionale Monza race track in Italy. The location was chosen based on the track’s altitude, weather and air conditions, among other characteristics. Nike was also attracted by the loop layout, the length of the course and the elevation.
Nike has told sportstextiles.com that the course will be ratified by the IAAF, athletics’ governing body, and that it will meet all marathon course requirements, including independently measured course distance, start versus finish location and course elevation. However, it will not be an officially sanctioned world record attempt.
The event will be closed to the public, but Nike will stream it live online.
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