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Algae foam could be “true revolution” for footwear industry

UK footwear brand Vivobarefoot has partnered with Bloom, a company using algae biomass from freshwater sources to make foams suitable for use in footwear, for its latest collection. 

The Vivobarefoot Ultra shoes will be the first footwear to make use of the material and will be available from summer 2017. 

The company explained that each pair will help re-circulate 57 gallons of filtered water back into natural habitats, as well as preventing the equivalent of 40 balloons of CO2 being released into the Earth’s atmosphere.

“Our goal is to deliver the most performance-driven materials in the most environmentally responsible manner,” said Mike Van Drunen, CEO of Bloom. “It is a goal we constantly strive to improve upon, and we are excited to collaborate with Vivobarefoot on the new Ultra line.”

“This is a true revolution for the footwear industry with the first plant based alternative to the petro-foams in ubiquitous use,” added Galahad Clark, founder of Vivobarefoot. “We are thrilled to be the first company to use Bloom in our shoes and further our mission to make the perfect shoe that is perfect for feet and with minimal impact on the planet.”

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