Plastic ‘debris’ in new adidas collection

28/03/2014
Plastic ‘debris’ in new adidas collection
German sportswear brand adidas is launching a collection with Grammy Award-winning music producer Pharrell Williams, using yarn made from plastic debris collected from oceans.

In 2008, Mr Williams bought into a textile company that produces Bionic Yarn from The Vortex Project, an initiative that recycles plastic debris from the seas.

“From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life,” said Mr Williams. “This is an exciting partnership for both me and for Bionic Yarn."

The first adidas Originals x Pharrell Williams products will debut in the summer.