O’Neill signs up to recycled ocean waste project
15/10/2015
Adidas in July launched a prototype shoe made with recycled polyester, collected from ocean waste and processed by Pharrell William’s company, Bionic Yarn.
O'Neill's spring-summer 2016 range will include Bionic Yarn’s threads containing plastic collected from the oceans.
“Just as Jack O’Neill created the Sea Odyssey in 1996 with the goal of educating students on the importance of the relationship between the living sea and the environment, we wish to continue to create programs that can bring about real change,” said Willem Haitink, CEO of O’Neill. “This partnership with Parley for the Oceans isn’t just about introducing a new collection, it’s about taking action together to create a shift in how we think about and use plastic materials.”
See WSA Sept/Oct 15 for a look at the partnership between Adidas, Parley and Bionic. Available to download as a pdf from the technical library.
Image: O'Neill's spring-summer 2016 collection featuring Bionic Yarn.