G-Star and Pharrell Williams launch new ocean-supporting collection
23/02/2015
Yarn manufacturer, New York-based Bionic, was also a key partner as it’s Bionic that takes plastic from the oceans and breaks it down into chips, shreds it into fibres and then spins it into strong core yarn. It helixes this yarn with cotton to make Bionic, which G-Star has used to make material it calls New Wave for the new collection.
Called Raw for the Oceans, the collection is curated and co-designed by Pharrell Williams. It comprises jeans, jackets, T-shirts and accessories.
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