Denim brand Wrangler has launched a denim it says lasts twice as long and longer wicks away moisture five times faster than its standard product.

Aimed at workwear, Cool Vantage also has cooling benefits woven into the fabric.

Allen Montgomery, general manager of specialty apparel, said: “Over the past several years, there’s been an enormous amount of energy and focus devoted to ensuring Wrangler is incorporating cutting-edge technology into apparel so we can meet the needs and desires of our consumers.”

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