Pharrell Williams to advise on sustainabilty as - sportstextiles: Lea SportsTextiles

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Pharrell Williams to advise on sustainabilty as he buys into G-Star RAW

11/02/2016
Pharrell Williams to advise on sustainabilty as he buys into G-Star RAW
Singer and music producer Pharrell Williams has bought into jeans brand G-Star RAW following two years of collaboration with his company Bionic Yarn.

Bionic supplies nylon made with recycled plastic collected from ocean waste for G-Star’s Raw for the Oceans collection, and Pharrell's involvement “emerged to be a natural fit”.

"We wish to continue to innovate by allowing Pharrell to push the boundaries even further across all aspects of our business, from creating new products and new visions on sustainability to creating new brand experiences," said Thecla Schaeffer, chief marketing officer of G-Star.

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ZDHC Group selects board 12/10/2015
Nike, the North Face and Target use most recycled polyester 17/07/2015
G-Star and Pharrell Williams launch new ocean-supporting collection 23/02/2015
‘Trusted materials’ library aims to promote best practice 18/11/2014
Plastic from the oceans gets new lease of life 23/09/2014
G-Star signs up to Detox campaign 01/02/2013

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