Adidas sets ambitious target for recycled polyester
02/09/2015
The company’s head of global brands, Eric Leidtke, said this equates to 260 million t-shirts per year. “Not only will we be taking 260 million t-shirts out of the oceans, we would not be creating 260 million t-shirts worth of new polyester every year,” he said.
See WSA September October – available online now or in print at the end of this week – for more on the story.
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