Lululemon partners Dalai Lama in C$750,000 ‘mind-body-heart’ project

22/10/2014
Lululemon partners Dalai Lama in C$750,000 ‘mind-body-heart’ project
Lululemon CEO Laurent Potdevin has joined the Dalai Lama in Canada to discuss how to change communities as part of a ‘mind-body-heart’ project.

The religious leader was in Vancover for the Heart-Mind Summit, and the yogawear brand has announced that it is partnering Dalai Lama Center on initiatives including researching the connection between ‘mind-body-heart’.

The brand will contribute C$250,000 annually over the next three years to support the Dalai Lama Centre’s work.

"In our 16 years working through our stores and communities, we have learned the positive impact created when athletes, yogis, and leaders leverage the connection between the heart, mind and body," said Mr Potdevin. "We truly believe that through this powerful partnership we will create real change in the world.”