Allied takes down sourcing seminars to Asia

28/10/2015
Representatives of US-based Allied Feather & Down are holding down seminars in Asia to promote Trackmydown.com, an online resource for customers to trace the origins of their down products.

The first seminar, in Hong Kong, has been developed with sourcing offices and manufacturers in mind. In Seoul, Korea, Allied will present a basic down education on innovations, the importance of responsibly sourced down and the RDS certification process, trackmydown.com and the future of down.

“We like to reach out to our partners and retailers to help them understand and employ the features and benefits of premium-quality down, and how our initiatives help tell that story,” said Matthew Betcher, Allied’s creative and marketing director.