Vaude voted Germany’s most sustainable brand

30/11/2015
Sports brand Vaude was named as Germany’s most sustainable brand at the 2015 German Sustainability Awards.

At a ceremony in Dusseldorf on November 27, the jury picked Vaude for the award ahead of two other finalists.

“We are positioning ourselves clearly and comprehensively as a sustainable brand,” said Vaude chief executive, Antje von Dewitz. “We implement this everywhere, in product development as well as in logistics and human resources. The expense that this involves is enormous. But we are convinced that it makes sense and is worthwhile in the long term.”