Vaude voted Germany’s most sustainable brand
30/11/2015
At a ceremony in Dusseldorf on November 27, the jury picked Vaude for the award ahead of two other finalists.
“We are positioning ourselves clearly and comprehensively as a sustainable brand,” said Vaude chief executive, Antje von Dewitz. “We implement this everywhere, in product development as well as in logistics and human resources. The expense that this involves is enormous. But we are convinced that it makes sense and is worthwhile in the long term.”