Cordura expanding its portfolio in Japan with new fabric offerings made for the growing active, outdoor, and urban lifestyle segments in the region.

New market development manager Takashi Kawasaki will lead the expansion by working with sales, marketing and technical teams to drive new innovation, development and branding strategies.

“The brand has a rich history within the Japanese market, especially in the bag and pack segments where durability, functionality, and fashion have been valued for decades,” said marketing director Cindy McNaull.

The range of fabrics are suited to t-shirts and baselayers, as well as jackets, trousers and jeans.

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