Invista teams up with Lenzing for new fabric
08/08/2016
The two companies collaborated with Artistic Milliners, a Pakistan-based denim fabric and apparel manufacturer, on the fabric, which aims to combine softness and durability.
"Incorporating Tencel allows us to add enhanced comfort benefits to our already comfortably durable Cordura Denim fabric, resulting in a softer side of durability for the next generation of performance denims,” said Cindy McNaull, global Cordura brand and marketing director.
She paid tribute to Artistic Milliners for its ability to keep pace with the needs of modern-day consumers and said it “continues to impress with its denim innovations”.
“Cordura brand brings the long-lasting durability and strength, and we enhance it with comfort, softness and fashion,” added Tricia Carey, director of global business development at Lenzing.
She said that Artistic Milliners had helped “take performance denim to another level”.
The new fabric was on show at the recent Outdoor Retailer Summer Market in Salt Lake City (August 3-6).
Share this story:
