Microban to relaunch global textiles division - sportstextiles: Lea SportsTextiles

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Microban to relaunch global textiles division

05/08/2016
Antimicrobial specialist Microban has announced plans to relaunch its textiles division globally in August. The company will debut its new branding, including a new logo and tagline, at the Outdoor Retailer Summer Market (August 3-6) in Salt Lake City, US, where it is also showing fabrics that are treated with its odour capture and antimicrobial technologies alongside products that are not.

As part of the relaunch, Microban will introduce a “complete brand refresh”, which includes the launch of a new website in October and revamped marketing teams for its brand partners. It also plans to add experienced apparel industry figures to its product and sales team.

"We are relaunching the textiles division because the global marketplace is changing dramatically," said Pablo Perella-Berdun, president of Microban. "Consumers are demanding more from their apparel and accessories and how they perform during strenuous conditions or extended wear.”

Related stories:

Microban enhances its European distribution network 08/01/2019
Microban boosts European presence with new UK distributor 20/09/2017
Microban expands global textiles team 21/10/2016
Bluesign approval for Microban odour capture treatment 30/09/2016
Microban expands testing service 12/09/2016
Chinese Olympic outfits to be treated with Microban anti-odour technology 01/08/2016
Microban targets outdoor industry with antimicrobial product 26/11/2015
Microban Europe hopes to grow its sportswear business with new appointment 16/01/2012

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