Former Smartwool executive joins Ibex - sportstextiles: Lea SportsTextiles

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Former Smartwool executive joins Ibex

23/09/2016
Outdoor clothing company Ibex has appointed former smartwool social media manager, Regan Betts, as its new brand director.

Vermont-based Ibex, which specialises in merino apparel for the outdoors and cycling, said on making the announcement that Ms Betts’ focus will be on helping the company stand out through “brand story promotion”.

Chief executive, Ted Manning, described her experience as “a tremendous asset”.



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Local investors express interest in Ibex 20/12/2017
Ibex to cease operations in 2018 07/12/2017
“Dynamic leader” joins Smartwool 12/05/2017
Ibex to donate products to worthy causes 17/03/2017

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