Isbjörn to celebrate bluesign status with new co - sportstextiles: Lea SportsTextiles

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Isbjörn to celebrate bluesign status with new collection at ISPO 2017

13/12/2016
Isbjörn to celebrate bluesign status with new collection at ISPO 2017
Outdoor children’s clothing brand Isbjörn is preparing to unveil a new collection of colourful, high-quality, eco-friendly products for babies, children and teenagers at ISPO 2017 in Munich (February 5-8). And because Isbjörn is now an official bluesign partner, the Swedish brand said in the build-up to ISPO that this new range “builds on already strong green credentials”.

More than 90% of the products in the new range are bluesign-approved, with the collection using materials such as the fluorocarbon-free water-repellent Bionic Finish Eco outer fabric and PrimaLoft Black Insulation Eco, which is made from 60% recycled fibres.

The collection will also debut a new design pattern called Peaks, which represents mountains and valleys, while also looking like the teeth of a polar bear (‘Isbjörn’ is Swedish for polar bear). The new eye design will be visible on the outers of many new products on zippers, reflexes and trims.




Related stories:

Isbjörn of Sweden makes the switch to rail freight 10/07/2019
Isbjörn chooses nylon over polyester for outer garments 22/02/2019
Isbjörn includes its animal inspiration in new logo 25/01/2019
Is this the outdoor industry’s youngest brand ambassador? 20/09/2018
Isbjörn commits to fight against microfibres 29/08/2018
Isbjörn uses PrimaLoft fleece in new collection 24/02/2017
ISPO announces 2017 Award winners 06/02/2017

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