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Isbjörn includes its animal inspiration in new logo

25/01/2019
Isbjörn includes its animal inspiration in new logo
Outdoor children’s clothing brand Isbjörn of Sweden will unveil a new brand image at the forthcoming ISPO exhibition in Munich (February 3-6).

The brand has said its new logo, which features a polar bear (‘Isbjörn’ means polar bear in Swedish), “symbolises both empowerment and enjoyment for young outdoor enthusiasts”. It adds that the polar bear represents freedom, unity, Nordic nature, positive energy and love for the planet. 

“Children are our future and I’ve never understood why they should compromise on any adult gear when it comes to performance,” said Maria Frykman Forsberg, CEO of Isbjörn.

The new branding will be rolled out from the autumn-winter 2019/20 season. It will feature on the brand’s range of clothing and accessories. 

Related stories:

Isbjörn of Sweden makes the switch to rail freight 10/07/2019
Isbjörn chooses nylon over polyester for outer garments 22/02/2019
Is this the outdoor industry’s youngest brand ambassador? 20/09/2018
Isbjörn to use PrimaLoft’s new 100% PCR insulation 24/07/2018
Isbjörn claims three-layer construction first in children’s outdoor clothes 13/03/2017
Isbjörn to celebrate bluesign status with new collection at ISPO 2017 13/12/2016

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