Isbjörn commits to fight against microfibres - sportstextiles: Lea SportsTextiles

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Isbjörn commits to fight against microfibres

29/08/2018
Isbjörn commits to fight against microfibres
Outdoor children’s clothing brand Isbjörn has announced it will start stocking the GuppyFriend washing bag in its online store as part of its ongoing commitment to sustainability.

The GuppyFriend is a solution that filters out the microfibres released from textiles during the wash cycle, preventing them from entering the oceans. The self-cleaning bag is made from a specially designed micro-filter material which collects the microfibres, allowing the consumer to dispose of them responsibly after washing. 

Isbjörn will sell this product alongside its autumn/winter 2018 range. It will help prevent microfibres from its fleece garments from entering the waste stream. 

Maria Frykman Forsberg, CEO of Isbjörn, said: “Our passionate team is dedicated to making our clothing and accessories the most durable yet sustainable available and we will do everything we can to stop microplastics from polluting our oceans. We feel so strongly about protecting the planet for the outdoor adventurers of tomorrow, that even the smallest fibres collected in the GuppyFriend washing bag from our fleece garments are a bonus, while we search for more sustainable and natural materials to use.”

Related stories:

Isbjörn of Sweden makes the switch to rail freight 10/07/2019
UK company launches plastic-free glitter 27/03/2019
Isbjörn chooses nylon over polyester for outer garments 22/02/2019
Isbjörn to use PrimaLoft’s new 100% PCR insulation 24/07/2018
Isbjörn claims three-layer construction first in children’s outdoor clothes 13/03/2017
Isbjörn to celebrate bluesign status with new collection at ISPO 2017 13/12/2016

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