SIA shakes up Snow Show
21/12/2016
Among the new features will be a series of special exhibits, related to different markets within the snow sports industry. The ‘Luxe’ exhibit will focus on lifestyle and high-end products; the ‘Made In’ exhibit will give local, boutique brands the chance to unite and showcase their products; and the ‘Trail Gate’ exhibit will aim to mimic the atmosphere of a backcountry skiing resort.
The show will also see an enhanced market intelligence programme, as well as a keynote speech from SIA president Nick Sargent, which will give insight into the state of the industry.
“Since taking over the role of SIA President, it’s been a priority to re-establish the SIA voice within the industry and make the appropriate changes to best serve the business of snow sports,” said Mr Sargent. “With the help of an intensive listening campaign and comprehensive meetings with key stakeholders, we’re excited to identify new opportunities at the 2017 Snow Show, re-energising the Show experience for all members involved”.
Share this story:
