Outdoor Retailer to merge with SIA Snow Show in - sportstextiles: Lea SportsTextiles

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Outdoor Retailer to merge with SIA Snow Show in 2018

30/05/2017
Emerald Expositions, the company that organises the Outdoor Retailer Summer and Winter Markets, has announced it has completed the acquisition of the Snow Show from SnowSports Industries America (SIA).

Sportstextiles.com reported earlier in May that a deal was close to being agreed, with final approval needed at a meeting of SIA members that took place on May 24 in Utah.

Under the ownership of Emerald Expositions, the SIA Snow Show will merge with Outdoor Retailer. The first Outdoor Retailer + Snow Show will take place in January 2018 in Denver. 

“This is an incredible opportunity for our members and the industry as a whole,” said Nick Sargent, SIA president. “A consolidated trade show not only helps reduce the stress on our industry, but also provides a platform that offers more impact for our members to do business, while delivering a greater return on investment.”

The executive director of the Outdoor Industry Association (OIA), Amy Roberts, described the deal as “a significant milestone for the outdoor and winter industries”.

Outdoor Retailer Snow Show will take place for the first time from January 26-29 in Denver, Colorado.

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