SIA to give updates on post-Snow Show future
27/09/2017
The five-city tour will give SIA the opportunity to present the results of its latest research projects and give updates on the future of the organisation. It will take in Denver (October 11), Chicago (October 20), Toronto (October 26), Portland (November 3) and Boston (November 10).
In May, SIA agreed to sell its Snow Show trade event to Emerald Expositions, the company in charge of organising Outdoor Retailer. This deal resulted in the Snow Show merging with Outdoor Retailer, a change that will come into force in January 2018.
The North American roadshow will allow SIA to explain its role in the winter sports industry now that it no longer has responsibility for a trade show.
“The success or our industry and SIA is based not only on consistent communications with our membership and stakeholders, but being a good listener as well,” SIA explained. “We want to provide the best outreach and information to you personally, so please join us.”
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