Cordura and Cotton Inc. to drive future of performance apparel
17/01/2017
“Collaborating with Cotton Incorporated celebrates the ideology we've been working towards for the past fifty years – heritage meets innovation," said Cindy McNaull, global marketing director for the Cordura brand.
"We continue to honour and embrace our history of creating durable fabrics, but strive to push the boundaries of how we can enhance them to create cutting-edge innovations suitable for the ever-changing marketplace,” she added.
Fabrics developed through the collaboration will initially be offered by several Cordura-authorised mills, including Indian textile manufacturer Arvind and Taiwanese textile group Chia Her.
"Cotton is inherently comfortable and cotton apparel often becomes a person's favourite item," said Emily Croneberger, technology marketing manager at Cotton Incorporated. "The more you like a particular shirt, skirt or jeans, the more you wear it and the more prone it is to showing signs of wear. Blending cotton with Cordura fibre technology enhances a garment’s durability, helping it hold up to the rigors of daily use, and look and feel good, longer."
Share this story:
