Diesel tackles counterfeiting - sportstextiles: Lea SportsTextiles

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Diesel tackles counterfeiting

10/02/2017
Italian designer clothing company Diesel has partnered with Certilogo, a specialist in consumer product authentication, to allow customers to verify the authenticity of a pair of Diesel jeans before purchasing them.

By the end of 2017, all Diesel jeans will contain a Certilogo code on a heat-printed label in the waistband. This can be scanned using a standard QRcode reader on a smartphone to check its authenticity. Consumers can also use the dedicated Certilogo application customised for Diesel or register and enter the product’s Certilogo code on the company’s website. 

“With Certilogo we will empower Diesel fans to authenticate the unique identity of our denim, making sure they shop our original products in a safe and secure way,” said Alessandro Bogliolo, chief executive officer of Diesel.

“This is a smart move on Diesel's part. The relationship between brands and consumers has changed in the digital age. It is not acceptable to say, 'Buyer beware and good luck' about fakes when every one of us has the technology in our pocket to stop it,” added Michele Casucci, CEO of Certilogo.

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FESI speaks up on counterfeit goods sales in China 16/11/2016
Alibaba responds to criticism over counterfeits 13/10/2016
AAFA criticises Alibaba over counterfeits 11/10/2016
Intellectual property conference would include sports brands 20/09/2016
FESI updates agreement to tackle online sale of fake goods 23/06/2016
Vibram to take a tough line on counterfeiters 11/11/2015

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