Cone Denim and Repreve team up on new stretch denim

08/12/2017
Denim specialist Cone Denim has partnered with US yarn manufacturer Unifi to develop a new version of its S Gene dual-core stretch denim which features Repreve recycled polyester fibres. 

Cone Denim has said a pair of jeans made from this denim uses as many as three post-consumer plastic bottles. 

“It is very exciting to continue our celebration of 10 years of S Gene technology with the addition of S Gene with Repreve,” said Kara Nicholas, vice president of product design and marketing for Cone Denim. “This newest addition to Cone’s Sustainblue collection of fabrics maintains the authentic look and feel of traditional denim while offering advanced stretch, recovery and durability in an eco-friendly fabric that is increasingly more important to consumers today.”