La Sportiva combats “over-indulgence” with EOCA donation

18/12/2017
European Outdoor Conservation Association (EOCA) has received a €2,000 boost to its conservation projects for 2018 from Italian outdoor footwear brand La Sportiva.

As a gesture to combat what it described as the “over-indulgence” on display among many consumers during the weekend following the US Thanksgiving holiday in November, La Sportiva said it would donate a proportion of its sales that weekend to EOCA for conservation. The amount of money it handed over was €2,000.

EOCA members and a public vote will decide exactly which conservation projects the association will fund next year, but, as in previous years, they will be projects around the world to conserve threatened landscapes, habitats and species.