2XU expects boost from Kanye West collaboration
13/03/2018
Co-founder, Jamie Hunt, has told Australian media that 2XU’s fabric technology is being used by Mr West in his new collection.
He added that Mr West’s strong social media presence has already sparked interest in 2XU, but he insisted that the company hopes the collaboration does more than just boost its revenue.
“We are not in this for sales. We are in this because it helps grow our brand," Mr Hunt said.
Kanye West has previously worked with sportswear brands Nike and adidas, primarily developing his own footwear line.
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